Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Vodafone India’s #BrandSaga, topical trends such as #WeAreNotTheSame, #TwoKindsOfPeople, Amul’s National Milk Day campaign, and more.
Brand Saga: Vodafone India Part 1 – The pug that taught us to dial
The pug who became a viral sensation is no other than Chika and Vodafone India’s advertising journey would have been incomplete without her. We delve deeper into the saga and reminiscence Chika to get the #ThrowbackThursday vibe right. Read more here.
#WeAreNotTheSame brand posts are here to make a difference
#WeAreNotTheSame brand posts are clarifying the difference between the brand’s consumers and others with engaging posts. Read more here.
HarperCollins India launches 8-minute long campaign for Harper Black
Parcel, produced by HarperCollins in association with Taproot Dentsu, is a short film celebrating the wonderful power of the narrative. Read more here.
Brands honour Amul founder with National Milk Day creatives
To honour Dr. Verghese Kurien, the founder of Amul, on his 98th birth anniversary, brands put up National Milk Day creatives on social media. Read more here.
26/11 brand posts bow down in solace
26/11 brand posts revere the courage within us, salute the victims of the incident, and the heroes that saved us. Read more here.
Dubai Tourism launches long-format campaign ft Hollywood celebrities
Dubai Tourism launches a new campaign with Gwyneth Paltrow, Kate Hudson, and Zoe Saldana; the 8 minutes long film is titled, A Story Takes Flight. Read more here.
#TwoKindsOfPeople brand posts bind the opposites
#TwoKindsOfPeople brand posts are showing contrasting characteristics with creative posts. Read more here.
#TheMilkmansJourney: Amul uncovers the life and work of Dr. Verghese Kurien
To pay tribute to Dr. Verghese Kurien on his 98th birthday, Amul initiated a National Milk Day bike rally which kick-starts from Varanasi and is to end at Anand, Gujarat. A look at the Amul National Milk Day campaign, The Milkman’s Journey. Read more here.
Pink Ball Test brand posts swing with ingenuity
The Pink Ball Test has entered the marketing arena with brand posts and topical creatives. Read more here.
Snickers takes tagline literally, serves Bounty as prank
For a decade, Snickers has been telling people, “You are not you when you’re hungry.” The brand steps it up with a production prank. Read more here.
Black Friday Campaigns as freaky and funny as the day
Black Friday Campaigns capture the unconventional eccentrics this day observes and blend some rib-tickling promotions. Read more here.