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Harshal Thakur

A writer trying to navigate the world with skepticism and critical thinking as weapons in his arsenal. He defines himself as a “jack of all trades, master of a few.” With interests in several fields, you can often find him pondering and lost in imaginary scenarios. Add in a dash of indecisiveness and cynicism and you have got the recipe for making a Harshal. When not at his day job, he can be seen petting cats, playing cricket, cooking, and geeking over films. And if you have a philosophical thought experiment to contemplate on, you know whom to contact!

Merry Christmas marketing Movie Marketing

Merry Christmas’ movie marketing fuses on-ground innovation with social media thrill

The Katrina Kaif and Vijay Sethupathi starrer puts the first-time pair’s popularity to good use by leveraging their presence online as well as offline. The promotional efforts bring in innovation with guerilla marketing while reviving the 80s era with aesthetics, music and AI.

By Harshal Thakur
Jan 05, 2024 15:19 IST 5 Min read
New year creatives Topical Spot
2024 brand creatives welcome the new year with puns and banter
By Harshal Thakur
Jan 02, 2024 16:48 IST 3 Min read
M&A #SocialThrowback
Social Throwback 2023: Acquisitions and mergers of the year
By Harshal Thakur
Dec 29, 2023 16:49 IST 2 Min read
CGI #SocialThrowback
Social Throwback 2023: Why CGI was the most disruptive trend of the year
By Harshal Thakur
Dec 27, 2023 16:21 IST 8 Min read
Global Christmas campaigns Topical Spot
Global brands bank on nostalgia and sentiments with Christmas campaigns
By Harshal Thakur
Dec 22, 2023 09:30 IST 2 Min read
LinkedIn #SocialThrowback
Social Throwback 2023: Navigating the professional landscape with LinkedIn's 2023 updates
By Harshal Thakur
Dec 19, 2023 15:50 IST 4 Min read
Meta's Threads #SocialThrowback
Social Throwback 2023: All updates that strengthened Threads' social media experiment
By Harshal Thakur
Dec 15, 2023 16:15 IST 3 Min read
Thala creatives Topical Spot
Brand creatives praise Thala for a reason
By Harshal Thakur
Dec 12, 2023 17:16 IST 3 Min read
The Archies marketing Movie Marketing
Inside The Archies promotions: Retro brand collabs and nostalgic trip down to 1960s
By Harshal Thakur
Dec 07, 2023 09:42 IST 9 Min read
Indian Ad campaigns #SocialThrowback
Social Throwback 2023: Top 50 Indian ad campaigns
By Harshal Thakur
Dec 05, 2023 16:29 IST 3 Min read
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