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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Pops and ChaxSamosa Snippets

Pops and Chax: Meet the Tom and Jerry of the Ad world

As Friendship Day approaches, we capture the long-lasting friendship of Pops and Chax and their bond that extends beyond work into personal life, evident in their matching phone numbers and cars, and even living in adjacent flats.

By Pranali Tawte
logoAug 02, 2024 20:02 ISTlogo 10 Min read
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Reckitt's Kanika Kalra on Veet's evolving marketing journey
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logoJul 26, 2024 15:26 ISTlogo 4 Min read
Averill SequeiraIndustry Updates
EssenceMediacom promotes Averill Sequeria to Chief Strategy Officer in India
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logoJul 22, 2024 14:16 ISTlogo 1 Min read
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Bad Newz banks on Tauba Tauba and trending reels for its marketing
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logoJul 19, 2024 20:05 ISTlogo 5 Min read
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We've gone from nobody to being somebody: tgthr’s co-founders on bagging Cannes Lions
By Pranali Tawte
logoJul 19, 2024 18:00 ISTlogo 14 Min read
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Exclusive: Jay Morzaria joins McCann Indonesia as Creative Head
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logoJul 16, 2024 13:00 ISTlogo 1 Min read
h2Experts Speak
First Half of 2024 in Advertising outshines 2023, fueling optimism for H2
By Pranali Tawte
logoJul 15, 2024 17:38 ISTlogo 7 Min read
Rohan MehtaThe Inside Stories
The curiosity & positive view towards India at Cannes is very uplifting: Rohan Mehta
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logoJul 12, 2024 18:00 ISTlogo 6 Min read
Mirzapur Season 3Movie Marketing
How ‘Kab aa raha hai Mirzapur Season 3’ kept fans on edge
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logoJul 05, 2024 15:30 ISTlogo 3 Min read
social first brandSM Live
Framework for social first brands in 2025
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