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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

IPL campaignsExperts Speak

Does the overdose of celebrities still bring in the desired effect in IPL campaigns?

It is that time of the year again. Celebrities are dominating the advertising space, thanks to IPL, and thus, consumer mindspace. However, are these heavily-budgeted campaigns delivering the desired results? Or are they just adding to the clutter, failing to bring in high recall? Social Samosa decodes with experts.

By Pranali Tawte
logoApr 03, 2024 16:27 ISTlogo 8 Min read
Mens IPL 2024Experts Speak
Men’s IPL 2024: Finding the right media mix
By Pranali Tawte
logoMar 20, 2024 17:02 ISTlogo 6 Min read
women in advertisingSamosa Snippets
Are leadership roles in A&M; truly evolving? Women reflect
By Pranali Tawte
logoMar 13, 2024 12:36 ISTlogo 5 Min read
Women RelaxingSamosa Snippets
We are on a break: A&M; women on chilling and unwinding
By Pranali Tawte
logoMar 08, 2024 17:07 ISTlogo 6 Min read
influencerExperts Speak
Decoding difference between content creators and influencers for dummies
By Pranali Tawte
logoMar 05, 2024 18:42 ISTlogo 4 Min read
work life balanceExperts Speak
Millennials changing advertising norms to craft a better workplace for Gen Z
By Pranali Tawte
logoMar 01, 2024 19:31 ISTlogo 6 Min read
global expansionIAA
Checklist to keep in mind as Indian agencies expand internationally
By Pranali Tawte
logoFeb 28, 2024 08:00 ISTlogo 4 Min read
WPLExperts Speak
WPL Season 2 draws interest from FMCG, BFSI and women-centric advertisers
By Pranali Tawte
logoFeb 27, 2024 17:17 ISTlogo 7 Min read
Amit WadhwaIAA
Dentsu Creative India’s Amit Wadhwa on the past, present and future of advertising
By Pranali Tawte
logoFeb 27, 2024 15:49 ISTlogo 3 Min read
CMOs in 2024Experts Speak
Experts Speak: Some must-have skills for CMOs in 2024
By Pranali Tawte
logoFeb 14, 2024 18:02 ISTlogo 6 Min read
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