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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

work cultureExperts Speak

Hybrid, diverse & fairly compensated: How advertising’s work culture will evolve in 2023

By Pranali Tawte
logoJan 12, 2023 10:02 ISTlogo 8 Min read
Shrenik GandhiInterviews
Relevance is key to ensuring longer shelf-life of campaigns: Shrenik Gandhi
By Pranali Tawte
logoDec 13, 2022 06:55 ISTlogo 5 Min read
Vikas Chawla Social BeatInterviews
Future ad agencies would continue to have creativity at core: Vikas Chawla
By Pranali Tawte
logoDec 12, 2022 13:06 ISTlogo 3 Min read
Chaaya BaradhwaajInterviews
Chaaya Baradhwaaj on the current state of Advertising
By Pranali Tawte
logoDec 09, 2022 12:37 ISTlogo 3 Min read
Mukund OletyInterviews
There is merit in brand & agency co-owning the idea: Mukund Olety
By Pranali Tawte
logoDec 06, 2022 09:55 ISTlogo 6 Min read
wedding seasonExperts Speak
Experts Speak: Decoding the bride & groom of today
By Pranali Tawte
logoDec 05, 2022 10:36 ISTlogo 7 Min read
FIFA World CupTopical Spot
FIFA World Cup controversy: How brands are taking a stand
By Pranali Tawte
logoDec 01, 2022 11:29 ISTlogo 8 Min read
Sapna DesaiInterviews
For marketing efforts to positively influence decision-making, establish trust & simplify choices: Sapna Desai
By Pranali Tawte
logoNov 30, 2022 08:26 ISTlogo 9 Min read
Cadbury 5StarMarketing Shorts
Nitin Saini on converting 5Star to five stars
By Pranali Tawte
logoNov 29, 2022 06:39 ISTlogo 3 Min read
FIFA World Cup campaignsTopical Spot
FIFA World Cup campaigns that scored a goal this year
By Pranali Tawte
logoNov 18, 2022 12:10 ISTlogo 3 Min read
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