author image

Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Lynx’s latest campaign Campaign Spot

Lynx’s latest micro ads offer a bold and bizarre take on intimate fragrance

The brand's micro-ad campaign uses exaggerated humour and unexpected scenarios to showcase the power of fragrance, even in the most unconventional situations.

By Shamita Islur
Feb 20, 2025 19:25 IST 3 Min read
FNP’s Valentine's strategyMarketing Shorts
Inside FNP’s Valentine's strategy: Personalisation, storytelling & digital-first approach
By Shamita Islur
Feb 14, 2025 11:22 IST 5 Min read
sexual wellness brands Experts Speak
Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
By Shamita Islur
Feb 11, 2025 18:00 IST 9 Min read
Wavemaker’s Sairam RanganathanInterviews
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
By Shamita Islur
Feb 07, 2025 14:44 IST 12 Min read
three-minute Reels Experts Speak
Will Meta's shift towards three-minute Reels engage audiences?
By Shamita Islur
Jan 31, 2025 16:30 IST 8 Min read
Mahindra Holidays' Pratik MazumderInterviews
Pratik Mazumder on the rise of domestic travel and tech-driven services
By Shamita Islur
Jan 30, 2025 13:38 IST 7 Min read
DeepSeekDecode
Decoding how DeepSeek could disrupt global tech’s AI efficiency
By Shamita Islur
Jan 29, 2025 10:01 IST 5 Min read
Kotak Life’s Ashish NairInterviews
Trust must be paired with convenience for life insurance customers: Kotak Life’s Ashish Nair
By Shamita Islur
Jan 27, 2025 12:51 IST 13 Min read
The Leela Group's Shweta JainInterviews
The Leela Group’s Shweta Jain on marketing during the wedding season
By Shamita Islur
Jan 24, 2025 12:13 IST 12 Min read
Quick Commerce is changing advertising strategies for brandsExperts Speak
How Quick Commerce is changing advertising strategies for brands
By Shamita Islur
Jan 22, 2025 13:17 IST 7 Min read
Prev 1 ... 8 9 10 Next