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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

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Ganesh Chaturthi ad spend to grow 10-15% despite inflationary headwinds

Media leaders share how Ganesh Chaturthi 2025’s regional media strategies are evolving, with brands across FMCG, consumer durables, fintech, and more leveraging cultural storytelling and digital innovation to capture consumer sentiment and kickstart the festive season.

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