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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Pallavi ChakravartiInterviews

Shortcuts didn’t get anyone anywhere decades ago, they still won’t: Pallavi Chakravarti

Pallavi Chakravarti, Founder & CCO of Fundamental, reflects on her journey from leading major creative agencies to building a start-up rooted in substance over style. She shares insights on entrepreneurship, the importance of genuine work in advertising, and her commitment to fostering a supportive and innovative agency culture.

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Decoding the broadcasting bill
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Advertisers relieved as Google retains cookie phase-out, but what about consumer privacy?
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Gen Z feels stereotyped in ads; are marketers listening?
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What is truly stopping brands from representing the queer community?
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