Social Samosa

Celebrity-endorsed ads down 22% YoY in Jan–Jun 2025: Report

Of 29% of celebrity-endorsed TV ads, film stars accounted for 74% of the ad volume, sports personalities accounted for 19% share and television actors with 7%.

By Social Samosa

Sep 02, 2025 17:29 IST logo

2 Min read

Report

43% consumers to spend over ₹20K this festive: Report

By Social Samosa

Sep 02, 2025 17:26 IST logo

2 Min read

Industry Updates

Srinivasan K Swamy to be inducted into AFAA Hall of Fame at AdAsia 2025

By Social Samosa

Sep 02, 2025 17:18 IST logo

1 Min read

Industry Updates

Vigor Media Worldwide secures PR mandate for Heritage Hospitals

By Social Samosa

Sep 02, 2025 17:12 IST logo

1 Min read

Report

Premium brands account for 15% of FMCG volumes in India: Report

By Social Samosa

Sep 02, 2025 17:10 IST logo

2 Min read

Industry Updates

AI infrastructure startup Flam opens new office in San Francisco

By Social Samosa

Sep 02, 2025 17:09 IST logo

1 Min read

Guest Post

How do Indian consumers emotionally respond to 'auspiciousness' in brand storytelling?

By Social Samosa

Sep 02, 2025 14:46 IST logo

4 Min read

Industry Updates

Dentsu wins integrated agency mandate for Papa Johns India

By Social Samosa

Sep 02, 2025 13:09 IST logo

2 Min read

News

Bias in age-guessing software threatens rollout of Australia’s teen social media ban

By Social Samosa

Sep 02, 2025 12:58 IST logo

2 Min read

News

OpenAI could build a 1-gigawatt AI data centre in India

By Social Samosa

Sep 02, 2025 12:22 IST logo

2 Min read