Experts Speak

The Social Conundrum: Are you Going the Sales Way?

The Social Conundrum: Are you Going the Sales Way?

By Yateesh Srivastava

Aug 26, 2014 05:48 IST logo

3 Min read

Brand Ethos in a Digital World

By Brijesh Jacob

Aug 25, 2014 05:37 IST logo

3 Min read

Good Content v/s High Spends: Which Drives the Digital Marketing ROI

By Monica Bansal

Aug 13, 2014 08:45 IST logo

7 Min read

What Social Media Managers Today can Learn from 'Whose Line Is It Anyway?'

What Social Media Managers Today can Learn from 'Whose Line Is It Anyway?'

By Tripti Lochan

Aug 05, 2014 05:41 IST logo

4 Min read

Experts-Speak social media and the pleasure-pain principle of human behaviour

Social Media and the Pleasure-Pain Principle of Human Behaviour

By Ankur Astha

Jul 15, 2014 06:34 IST logo

4 Min read

The Social Media Generation Gap

The Social Media Generation Gap & Why Marketers Should Pay Attention to It

By Tripti Lochan

Jun 25, 2014 06:22 IST logo

5 Min read

Why There Is No Such Thing Called a "Viral Video"

By Varun Duggirala

Jun 20, 2014 06:13 IST logo

3 Min read

What Is Pinterest Firehose And What It Means For Brands

What Is Pinterest Firehose And What It Means For Brands

By Kalika Mishra

Jun 02, 2014 10:00 IST logo

4 Min read

Steps to set up a Social Media Command Centre in India

Advice to Organizations Planning to go Social

By Gautam Ghosh

May 22, 2014 04:13 IST logo

2 Min read

Facebook Quality Likes

Understanding the Real Value of 'Quality' Facebook Likes

By Gaurav Mendiratta

May 07, 2014 08:21 IST logo

3 Min read