Interviews

Bisleri’s Tushar Malhotra

Interviews

SSIPLWatch: Bisleri’s Tushar Malhotra on leveraging IPL to promote sports and hydration

By Shamita Islur

May 10, 2023 10:00 IST logo

14 Min read

spinny's IPL campaign

Samosa Snippets

Making of Spinny IPL campaign: Arshdeep Chhabra, Tanya Mahendru & Arjun Varain Singh lift the veil

By Paawan Sunam

May 09, 2023 07:03 IST logo

9 Min read

Navratna marketing

From Amitabh Bachchan to Salman Khan, how Navratna leverages star power to drive brand objectives

By Shamita Islur

May 05, 2023 07:05 IST logo

5 Min read

Sunder Balasubramanian

Myntra’s Sunder Balasubramanian on marketing plans for summer

By Pranali Tawte

May 03, 2023 12:07 IST logo

13 Min read

Starting an agency in this age: The making of SoCheers

By Pranali Tawte

Apr 27, 2023 11:48 IST logo

8 Min read

Zepto’s Amritansu Nanda

Zepto’s Amritansu Nanda on delivering the right marketing strategy for Q-com

By Sneha Medda

Apr 26, 2023 10:31 IST logo

11 Min read

JBL's IPL strategy

#SSIPLWatch: Inside JBL’s IPL marketing strategy with Vikram Kher

By Shamita Islur

Apr 25, 2023 10:24 IST logo

22 Min read

AI in advertising

Expert speak: How AI in advertising is an enabler rather than a threat

By Shamita Islur

Apr 24, 2023 12:06 IST logo

8 Min read

Key mediums for IPL are driven from the audiences' POV which is digital-social & OTT: Anuradha Bose

By Sneha Medda

Apr 18, 2023 12:00 IST logo

5 Min read

In the mighty Jungle: Shai Samtaney speaks about the challenges of working in a male-dominated industry

By Pranali Tawte

Apr 14, 2023 06:23 IST logo

4 Min read