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Interviews

Bisleri’s Tushar MalhotraInterviews

SSIPLWatch: Bisleri’s Tushar Malhotra on leveraging IPL to promote sports and hydration

By Shamita Islur
logoMay 10, 2023 10:00 ISTlogo 14 Min read
spinny's IPL campaignSamosa Snippets
Making of Spinny IPL campaign: Arshdeep Chhabra, Tanya Mahendru & Arjun Varain Singh lift the veil
By Paawan Sunam
logoMay 09, 2023 07:03 ISTlogo 9 Min read
Navratna marketingInterviews
From Amitabh Bachchan to Salman Khan, how Navratna leverages star power to drive brand objectives
By Shamita Islur
logoMay 05, 2023 07:05 ISTlogo 5 Min read
Sunder BalasubramanianInterviews
Myntra’s Sunder Balasubramanian on marketing plans for summer
By Pranali Tawte
logoMay 03, 2023 12:07 ISTlogo 13 Min read
SoCheersInterviews
Starting an agency in this age: The making of SoCheers
By Pranali Tawte
logoApr 27, 2023 11:48 ISTlogo 8 Min read
Zepto’s Amritansu NandaInterviews
Zepto’s Amritansu Nanda on delivering the right marketing strategy for Q-com
By Sneha Medda
logoApr 26, 2023 10:31 ISTlogo 11 Min read
JBL's IPL strategyInterviews
#SSIPLWatch: Inside JBL’s IPL marketing strategy with Vikram Kher
By Shamita Islur
logoApr 25, 2023 10:24 ISTlogo 22 Min read
AI in advertisingInterviews
Expert speak: How AI in advertising is an enabler rather than a threat
By Shamita Islur
logoApr 24, 2023 12:06 ISTlogo 8 Min read
JSW PaintsInterviews
Key mediums for IPL are driven from the audiences' POV which is digital-social & OTT: Anuradha Bose
By Sneha Medda
logoApr 18, 2023 12:00 ISTlogo 5 Min read
Shai SamtaneyInterviews
In the mighty Jungle: Shai Samtaney speaks about the challenges of working in a male-dominated industry
By Pranali Tawte
logoApr 14, 2023 06:23 ISTlogo 4 Min read
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