Interviews

Niharika Pande of Meta on harnessing the power of Instagram

Businesses need to have an open mindset when it comes to content creation and creators: Arun Srinivas

Marketing has long moved on from an era of one-way monologue: Ravindra Sharma 

#SSIPLWatch: Max Life's Rahul Talwar on building inclusive communication in the insurance industry

PUMA's Shreya Sachdev on capitalizing IPL to gain credibility

SSIPLWatch: Bisleri’s Tushar Malhotra on leveraging IPL to promote sports and hydration

Making of Spinny IPL campaign: Arshdeep Chhabra, Tanya Mahendru & Arjun Varain Singh lift the veil

From Amitabh Bachchan to Salman Khan, how Navratna leverages star power to drive brand objectives

Myntra’s Sunder Balasubramanian on marketing plans for summer