Interviews

Interviews

Rohit Bhasin of Kotak Mahindra Bank on bringing consumer-centricity from FMCG to BFSI

The CMO of Kotak discusses its marketing strategy, key campaigns, and adaptation to industry trends like digitalisation and premiumisation. He highlights the role of AI in marketing and the essential skills for a CMO, emphasising a consumer-first approach and understanding digital channels.

By Harshal Thakur

Apr 26, 2024 12:02 IST logo

13 Min read

Nishant Kedia of Rebel Foods

Nishant Kedia of Rebel Foods on crafting customer experiences in the digital age

By Shamita Islur

Apr 24, 2024 16:35 IST logo

9 Min read

Harikrishnan Pillai and Manish Solanki of TheSmallBigIdea on scaling globally

By Harshal Thakur

Apr 19, 2024 15:46 IST logo

8 Min read

Panasonic Life Solutions India marketing

Sunil Narula on how Panasonic Life Solutions India engages consumers through an influencer-driven marketing strategy

By Shamita Islur

Apr 19, 2024 12:08 IST logo

9 Min read

Club Mahindra CMO

70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra

By Harshal Thakur

Apr 16, 2024 12:17 IST logo

6 Min read

It's crucial to establish a clear connection between the growth of the company and its employees: Aditya Kanthy

By Pranali Tawte

Apr 12, 2024 11:57 IST logo

14 Min read

Ravi Santhanam on HDFC Bank’s data-driven marketing strategy

By Sneha Medda

Apr 10, 2024 15:55 IST logo

10 Min read

Organisations should be more thoughtful and accommodating to help women do various roles in life: Shradha Agarwal

By Harshal Thakur

Apr 05, 2024 09:00 IST logo

8 Min read

Samsonite’s Pradnya Popade

Upskilling, collaboration & building consumer trust: Samsonite’s Pradnya Popade on marketing skills

By Shamita Islur

Mar 28, 2024 17:00 IST logo

5 Min read

Young consumers value authenticity and sustainability: Nikhil Gupta, Signify

By Sneha Medda

Mar 15, 2024 14:47 IST logo

6 Min read