SM Live

Saugato Bhowmik

The rules of creativity and measurement are changing: Saugato Bhowmik of Meta

The maiden session at 8th edition of SMLive featured Saugato Bhowmik, Director, CPG D2C Auto vertical in India at Meta shedding light on brand building on social media and the importance of measurement as well as tailoring content as per specific platforms.

By Harshal Thakur

Jul 01, 2024 18:37 IST logo

3 Min read

The best way to humanise a brand is by using real people to build it: Saksham Jadon

Jul 01, 2024 16:41 IST logo

4 Min read

Content Creators on adapting

Content Creators on adapting & innovating strategies for social platforms

By Shamita Islur

Jul 01, 2024 16:19 IST logo

4 Min read

[Live Blog] Takeaways from #SMLive 2024

By Social Samosa

Jun 30, 2024 14:40 IST logo

6 Min read

#SMLive 2024: A look at the final set of speakers

By Social Samosa

Jun 26, 2024 17:07 IST logo

1 Min read

#SMLive: Content creators on balancing passion & mental health

By Pranali Tawte

Jul 07, 2023 07:39 IST logo

2 Min read

generative AI in A&M industry

#SMLive: How Generative AI redefines the role of humans in the A&M industry...

By Shamita Islur

Jul 06, 2023 09:35 IST logo

4 Min read

Understanding Gen Z: What the new generation truly wants

By Pranali Tawte

Jul 05, 2023 12:52 IST logo

4 Min read

Content marketing with Influencers

#SMLive: The role of influencers & content in building brands...

By Shamita Islur

Jul 05, 2023 07:32 IST logo

4 Min read

#SMLive: How to build a bridge between AI and HI

By Pranali Tawte

Jul 04, 2023 12:48 IST logo

5 Min read