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Elevating humanity and connection are key brand opportunities for 2024: Report Report

Elevating humanity and connection are key brand opportunities for 2024: Report

79% of people believe ‘the role of a brand has changed over the past five years’, with the top three roles of brands to ‘make the world a better place’ (40%); ‘improve people’s health and wellbeing’ (38%); and ‘create a more positive and helpful future’ (32%).

By Social Samosa
Jan 29, 2024 16:23 IST 2 Min read
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