CTV

CTV ad engagement in consumer electronics hits 91%: Report

For categories such as TV, appliances, and personal gadgets, CTV is becoming part of the consumer’s research process, with ad completion rates surpassing 90%.

By Social Samosa

Oct 14, 2025 13:08 IST logo

2 Min read

Report

94% marketers back short-form video as top festive ad format: Report

By Social Samosa

Sep 23, 2025 17:41 IST logo

5 Min read

Guest Post

Cracking the multi-channel consumer journey in India’s festive season landscape

By Social Samosa

Sep 22, 2025 09:00 IST logo

4 Min read

Industry Updates

Havas Media India & VDO.AI partner with JBL to drive festive CTV engagement

By Social Samosa

Sep 16, 2025 14:45 IST logo

2 Min read

Festive Marketing Camp

Shubha Pai on why CTV and Shorts are twin engines of festive growth

By Payal Navarkar

Sep 09, 2025 16:19 IST logo

4 Min read

Industry Updates

CloudTV launches 3D ad-unit for CTV advertising

By Social Samosa

Sep 04, 2025 16:59 IST logo

1 Min read

Indian viewers embrace fashion ads on CTV

Report

67% of high-performing fashion ads on CTV use advanced formats: Report

By Social Samosa

Jul 04, 2025 17:16 IST logo

2 Min read

LinkedIn Expands Video Ad Capabilities as Demand for Attention-Driven Strategies Rises

News

LinkedIn launches first impression & reserved ads to boost visibility

By Social Samosa

Jun 05, 2025 12:38 IST logo

2 Min read

Report

Harnessing CTV for performance and brand building: Insights from Smadex

By Social Samosa

Apr 28, 2025 11:30 IST logo

2 Min read

Interviews

ZEE5’s Shresth Gupta on CTV, regional content, and the future of SVOD in India

By Harshal Thakur

Mar 20, 2025 15:25 IST logo

9 Min read