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80% of Indian shoppers discover products via social media: Report

According to the findings, nearly 80% of respondents said they discover new products through social media, with 96% of those interactions occurring on Meta-owned platforms, including Facebook and Instagram.

By Social Samosa
Jun 12, 2025 15:53 IST 3 Min read
Facebook Advertisers Experts Speak
With the exodus of young users from Facebook, advertisers are revising their pitch
By Sneha Medda
Jan 11, 2023 08:57 IST 7 Min read
Avinash Pant Industry Updates
Facebook announces Avinash Pant as Marketing Head for India
By Social Samosa
Jan 24, 2020 08:12 IST 2 Min read
Social media news News
Social Media News Round Up: Snapchat's Q3 Report, Facebook's meme-making app, and more
By Social Samosa
Nov 22, 2019 10:20 IST 2 Min read
Facebook brand safety News
Facebook introduces brand safety controls
By Paawan Sunam
Nov 22, 2019 06:50 IST 2 Min read
Facebook video metrics News
Facebook admits to inflating video metrics for two years
By Paawan Sunam
Oct 15, 2019 07:53 IST 2 Min read
movie marketing Indian Social Media
Report: Facebook & YouTube most effective in driving Buzz for movie marketing
By Social Samosa
Aug 08, 2018 14:06 IST 5 Min read
Facebook marketing tips for hotels Infographic
#Infographic Facebook Marketing tips for hotels
By Social Samosa
May 17, 2018 03:18 IST 1 Min read
Peek Freans Campaign Spot
#GlobalSamosa - Pak brand Peek Freans spot racks up 2.2Mn views in 48 hours
By Social Samosa
Feb 20, 2018 07:54 IST 2 Min read
Khelte Raho Case Studies
Sporto Red saw 28% increase in Twitter followers with Khelte Raho
By Social Samosa
Oct 27, 2017 04:53 IST 2 Min read
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