Kantar

samsung kantar ctv report Report

Brand favourability rises by 9.1% through CTV advertising: Report

The report notes that audiences exposed to ads on Samsung Smart TVs saw a 7.9% uplift in consideration. Among Gen Z viewers, the impact was more pronounced, with brand favourability increasing by 9.1% and purchase intent by 8.5%.

By Social Samosa
Jul 14, 2025 18:51 IST 2 Min read
Creative Effectiveness Awards 2025 Industry Updates
Kantar names top performing ads in Creative Effectiveness Awards India 2025
By Social Samosa
Jul 10, 2025 15:14 IST 3 Min read
CTV Adds 35 Million Viewers in India; 23% Now Digital-Only, Report
CTV adds 35 million viewers in India; 23% now digital-only: Report
By Social Samosa
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xvxv Report
67% of Indians now trust influencer recommendations over traditional ads: Report
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cwc Industry Updates
Bain and WPP to break up and sell Kantar amid weak IPO market
By Social Samosa
Mar 11, 2025 13:35 IST 2 Min read
Meta and FADA Whitepaper Report
72% of auto buyers find creator content on Instagram Reels helpful for vehicle evaluation: Report
By Social Samosa
Jan 21, 2025 17:15 IST 4 Min read
cs Report
Indian kids spend 60% more time online watching videos than they did two years ago: report
By Social Samosa
Nov 13, 2024 18:00 IST 2 Min read
dd Report
42% of rural India engaged in digital payments, 23% in e-commerce: report
By Social Samosa
Nov 11, 2024 17:10 IST 3 Min read
bh-29 Report
Parle tops in-home brand rankings with 7980 mn CRP's: Kantar report
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Kantar Brand Inclusion Index study Report
68% of Indians feel discriminated against at brand touchpoints: Kantar study
By Social Samosa
Jul 19, 2024 14:32 IST 5 Min read
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