Kantar
CTV adds 35 million viewers in India; 23% now digital-only: Report
67% of Indians now trust influencer recommendations over traditional ads: Report
72% of auto buyers find creator content on Instagram Reels helpful for vehicle evaluation: Report
Indian kids spend 60% more time online watching videos than they did two years ago: report
42% of rural India engaged in digital payments, 23% in e-commerce: report
Parle tops in-home brand rankings with 7980 mn CRP's: Kantar report
68% of Indians feel discriminated against at brand touchpoints: Kantar study