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How Lay’s brought back its original Magic Masala flavour, all thanks to an influencer collaboration Samosa Snippets

How Lay’s brought back its original Magic Masala flavour, all thanks to an influencer collaboration

Viraj Sheth of Monk Entertainment shares the behind-the-scenes story of spontaneous collaboration between Lay's and influencer Zervaan Bunshah. 

By Social Samosa
Dec 11, 2023 15:00 IST 2 Min read
Social Media Campaigns Round Up ft. Snapdeal, Flipkart, & more Campaign Spot
Social Media Campaigns Round Up ft. Snapdeal, Flipkart, & more
By Social Samosa
Mar 11, 2022 14:40 IST 3 Min read
From Tazos to talk time on the phone - Here's a look at some of the best Lay's campaigns... Campaign Spot
From Tazos to talk time on the phone - Here's a look at some of the best Lay's campaigns...
By Social Samosa
Mar 11, 2022 04:30 IST 4 Min read
How Lay's Smile Campaign was customized for each global market Samosa Snippets
How Lay's Smile Campaign was customized for each global market
By Meghna Lall
Mar 06, 2020 04:30 IST 5 Min read
TikTok now lets you upload videos via desktop News
TikTok now lets you upload videos via desktop
By Paawan Sunam
Feb 11, 2020 07:30 IST 2 Min read
Case Study: With 750+ influencers Lay's product packaging campaign attempted an Instagram roadblock Case Studies
Case Study: With 750+ influencers Lay's product packaging campaign attempted an Instagram roadblock
By Social Samosa
Dec 02, 2019 04:44 IST 8 Min read
Brands celebrate Friendship Day with quirky creatives and bite-sized campaigns Campaign Spot
Brands celebrate Friendship Day with quirky creatives and bite-sized campaigns
By Social Samosa
Aug 05, 2018 08:20 IST 6 Min read
Pooja Jauhari fills the position of CEO at The Glitch Industry Updates
Pooja Jauhari fills the position of CEO at The Glitch
By Social Samosa
May 30, 2016 08:32 IST 2 Min read
10 campaigns that redefine content marketing Social Media for Brands
10 campaigns that redefine content marketing
By Sukaina Meghani
Jul 30, 2015 09:08 IST 4 Min read
Jack Daniel’s Tennessee Whiskey assigns its digital mandate to The Glitch Industry Updates
Jack Daniel’s Tennessee Whiskey assigns its digital mandate to The Glitch
By Social Samosa
Jul 09, 2015 11:01 IST 2 Min read
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