Brand Positioning

Interviews

Consumers are increasingly getting dissatisfied with bloatware and intrusive ads: Lava’s Puravansh Maitreya

Lava’s Head of Marketing, Puravansh Maitreya sheds light on the brand’s marketing strategy and how it is thriving in one of the world’s most competitive markets. From insights into its digital campaigns to its strategic ad spend allocation, he offers a behind-the-scenes look at how Lava is attempting a bold bloatware-free endeavour in the budget segment.

By Harshal Thakur

Dec 24, 2024 14:42 IST logo

8 Min read

Industry Updates

Ace Turtle appoints Leo Burnett Orchard as creative partners for ‘Lee’

By Social Samosa

Aug 15, 2021 18:31 IST logo

2 Min read

Max Life Insurance

Industry Updates

Max Life Insurance appoints Aalok Bhan as Director & CMO

By Social Samosa

Jan 28, 2019 10:02 IST logo

2 Min read

Platform Feature

Platform Feature: Plixxo

By Social Samosa

Aug 21, 2018 06:27 IST logo

4 Min read

The Future is exciting

India's Favourite couple Asha-Bala of Vodafone are back!

By Social Samosa

Nov 01, 2017 10:21 IST logo

2 Min read

How to strengthen your brand's positioning and increase engagement by 2000%?

By Avanti Kalawar

Mar 31, 2016 11:05 IST logo

2 Min read

iphone mobile phone man crowd corporate business holding office

Video Interviews

Apurva Chamaria, HCL, On Brand Positioning Aspect for the Brand

By Social Samosa

Aug 22, 2014 04:45 IST logo

1 Min read

Social Media Job Openings

Social Media Jobs

Hot Social Media Jobs Openings for March 2014

By Social Samosa

Mar 13, 2014 09:22 IST logo

5 Min read