Digital advertising

ff3f Report

Ads that perform well on TV have only a ~50% chance of performing well in digital: KANTAR

65% of Indians will buy brands that stand for something they can identify with. Consumers are open to original creative ideas - ones that are hyper creative or break existing category codes.

By Social Samosa
Jul 05, 2024 14:55 IST 5 Min read
Arun Srinivas Interviews
Tectonic shifts towards digital have helped digital advertising grow from 35% to over 60%: Arun Srinivas
By Social Samosa
Jun 26, 2024 18:54 IST 2 Min read
report Report
Twitter.com had the highest share of ad impressions among web publishers in 2023: TAM report
By Social Samosa
Mar 26, 2024 18:02 IST 1 Min read
redseer report Report
Ad spends to grow by 6% in FY24, signaling a muted year: Redseer Report
By Social Samosa
Mar 01, 2024 16:59 IST 4 Min read
Dentsu Digital report Industry Updates
Indian ad industry to reach Rs 1,12,453 Crore by 2025: Dentsu Digital Report
By Social Samosa
Feb 08, 2024 17:12 IST 2 Min read
TAM AdEx report Report
Digital ad impressions witness an increase of 43% in Jul-Sept’23: TAM AdEx report
By Social Samosa
Dec 27, 2023 09:00 IST 2 Min read
Shivashish Tarkas Guest Post
How brands are betting big on regional influencers and the way forward in 2024
By Social Samosa
Nov 29, 2023 09:00 IST 3 Min read
iCubesWire Industry Updates
iCubesWire expands to Saudi Arabia
By Social Samosa
Nov 07, 2023 17:17 IST 1 Min read
TAM AdEx Report
Snapchat was one of the top exclusive advertisers of Jan-Mar: TAM AdEx Report
By Social Samosa
Jul 13, 2023 11:30 IST 1 Min read
ASCI Industry Updates
ASCI's new guidelines to combat manipulative online deceptive design patterns in advertising
By Social Samosa
Jun 15, 2023 08:24 IST 3 Min read
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