hyperlocal marketing

Festive highs & operational lows: Holi’s impact on packaged mithai & snacks

With rising consumer demand for quality and nostalgia-driven indulgence, brands are leveraging influencer marketing, quick-commerce, and experiential campaigns to stay ahead this Holi. However, pricing pressures, competition, and the challenge of balancing tradition with innovation make this festive season a high-stakes game.

By Harshal Thakur

Mar 12, 2025 18:32 IST logo

5 Min read

Puneet Das of Tata Consumer Products

Puneet Das of Tata Consumer Products on fostering emotional connections with consumers with hyperlocal marketing

By Shamita Islur

Nov 29, 2024 16:01 IST logo

12 Min read

BFSI is gearing up for festive season with digital-heavy AdEx

By Harshal Thakur

Aug 20, 2024 15:33 IST logo

8 Min read

Indian brands prep for the big fat wedding season by focusing on regional marketing

By Pranali Tawte

Nov 02, 2023 15:01 IST logo

6 Min read

hyperlocal marketing

Why hyperlocal brand activation campaigns are the need of the hour

By Social Samosa

Sep 28, 2021 06:52 IST logo

3 Min read

Performance marketing

#RoadTo2021: Performance marketing trends to know ahead of 2021

By Social Samosa

Dec 28, 2020 08:16 IST logo

3 Min read

Hyperlocal Marketing

5 reasons why Hyperlocal Marketing is all about Mobile

By Social Samosa

Sep 29, 2017 11:19 IST logo

5 Min read