Lays India

Marketing Shorts

Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor

Saumya Rathor of Pepsico India shares insights into Lay’s marketing strategy with the release of the 'No Lay's, No Game' campaign that coincides with the festive and cricket season as the brand marks the return of cricketer MS Dhoni as the ambassador.

By Shamita Islur

Nov 09, 2023 19:21 IST logo

4 Min read

From Tazos to talk time on the phone - Here's a look at some of the best Lay's campaigns...

By Social Samosa

Mar 11, 2022 04:30 IST logo

4 Min read

Lay's thinpossiblechip campaign Alia Bhatt

Lay's launches #TheThinPossibleChip digital campaign to popularize new product launch

By Social Samosa

Jan 17, 2022 19:18 IST logo

4 Min read

Presenting Sonu Sood Campaigns that leveraged the good samaritan

By Paawan Sunam

Aug 28, 2020 04:30 IST logo

29 Min read

Lay's #Heartwork

LAY's joins hands with leading brands to thank the #Heartwork of unsung heroes

By Social Samosa

Jul 02, 2020 11:17 IST logo

3 Min read

April Fools Pranks

April Fools pranks that prove brands have a sense of humour too!

By Mohammad Kanchwala

Apr 03, 2017 12:12 IST logo

4 Min read

Classic cricket campaigns on social media for inspiration

Classic cricket campaigns on social media for inspiration

By Aishwaria Sonavane

Mar 22, 2016 09:56 IST logo

7 Min read

Social Media Strategy Review: Bingo!

Strategy Reviews

Social Media Strategy Review: Bingo!

By Bikram K. Singh

Sep 05, 2013 08:44 IST logo

6 Min read