marketing

Alok Pandey of Xapads Media shares insights on optimizing a CTV campaign for the PAN-India audience.

Opinion: Optimizing a CTV Ad campaign for a PAN-India audience

By Social Samosa

Aug 02, 2023 05:38 IST logo

5 Min read

Tanaaz Bhatia, Bottomline Media on the meeting ground of entertainment & marketing

Samosa Snippets

Tanaaz Bhatia, Bottomline Media on the meeting ground of entertainment & marketing

By Paawan Sunam

Jul 28, 2023 08:25 IST logo

7 Min read

Pride beyond June

Opinion: Why the Indian ad industry needs to celebrate Pride beyond June

By Social Samosa

Jul 27, 2023 06:38 IST logo

4 Min read

Amazon Prime Day

Samosa Snippets

Amazon Prime Day: Popularising the sale through an integrated campaign...

By Paawan Sunam

Jul 26, 2023 12:15 IST logo

16 Min read

Threads App by Instagram

Opinion: The new Threads App by Instagram - A paradigm shift for marketers

By Social Samosa

Jul 21, 2023 05:00 IST logo

3 Min read

ICC and BCCI unveil first campaign for World Cup 2023 with Shah Rukh Khan

By Social Samosa

Jul 21, 2023 02:57 IST logo

3 Min read

India’s Entertainment & Media industry expected to grow at 9.48% CAGR by 2027: PwC Report

By Social Samosa

Jul 18, 2023 07:03 IST logo

5 Min read

Industry Updates

Tanmay Bhatt & Devaiah Bopanna launch a new content studio called Moonshot

By Paawan Sunam

Jul 11, 2023 11:37 IST logo

4 Min read

[Report] Fastvertising: The solution for shrinking attention spans

By Social Samosa

Jul 11, 2023 11:31 IST logo

2 Min read

Samosa Snippets

How D2C brands can move beyond the engagement metrics

By Paawan Sunam

Jul 03, 2023 09:33 IST logo

3 Min read