marketing

With media fragmentation today, single-medium efforts deliver limited impact: Vishal Subharwal of HDFC Life

Experts Speak: Will Air India’s rebranding see a smooth landing?

Marketers are yet to catch up with the reality of today's women: Aparna Vedapuri Singh

Contemporary & culture oriented - Building brand Suta...

Opinion: Optimizing a CTV Ad campaign for a PAN-India audience

Tanaaz Bhatia, Bottomline Media on the meeting ground of entertainment & marketing

Opinion: Why the Indian ad industry needs to celebrate Pride beyond June

Amazon Prime Day: Popularising the sale through an integrated campaign...

Opinion: The new Threads App by Instagram - A paradigm shift for marketers