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thums up

71 (1)Industry Updates

Thums Up unveils new brand identity in first major redesign in over 20 years

The refreshed design adds sharper typography and a revised colour palette in the same logo, intended to maintain consistency across digital platforms and retail shelves.

By Social Samosa
logoJan 16, 2026 15:06 ISTlogo 2 Min read
Thums Up campaignCampaign Spot
Thums Up unveils campaign at 36,000 ft with an in-flight announcement
By Social Samosa
logoApr 12, 2024 19:10 ISTlogo 2 Min read
charged fiCampaign Spot
Charged by Thums Up brings back Aamir Khan & Darsheel Safary together after 17 years to introduce its new Strawberry flavour
By Social Samosa
logoMar 22, 2024 16:35 ISTlogo 2 Min read
Brut Thums Up #HarHaathToofanCampaign Spot
Brut India & Thums Up celebrate the hands that build the nation with #HarHaathToofan
By Yashvi Shah
logoAug 19, 2022 06:28 ISTlogo 2 Min read
Thums Up Shah Rukh KhanCampaign Spot
Thums Up features SRK in a high-octane action avatar for all new Toofan campaign
By Social Samosa
logoMar 04, 2022 02:07 ISTlogo 3 Min read
Thums Up adCampaign Spot
Thums Up builds a post-apocalyptic world for new ad ft. Ranveer Singh & Mahesh Babu
By Social Samosa
logoDec 30, 2020 03:33 ISTlogo 2 Min read
FCB UlkaIndustry Updates
FCB Ulka brings Shreekant Srinivasan on board
By Social Samosa
logoFeb 05, 2019 08:00 ISTlogo 2 Min read
Soft drinkIndian Social Media
[Report] How soft drink brands got social in Q1
By Darsana Vijay
logoJun 15, 2016 11:28 ISTlogo 3 Min read
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