Wedding

Indian brands prep for the big fat wedding season by focusing on regional marketing

The big fat wedding season has begun. Brands have unleashed a marketing blitz to connect with to-be brides and grooms. During this period, brand endorsements usually see a jump as India looks up to Bollywood to set Wedding trends. This time, the marketing focuses on regional diversity. From Manyavar to Shaadi.com, here's what brands have planned for the wedding season marketing festival.