Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week.
Social Samosa’s weekly social media and digital marketing campaigns roundup this week features a list of campaigns from brands celebrating two special occasions, World Music Day and World Yoga Day, accompanied by some illustrious FIFA World Cup ads from Coca-Cola and McDonald’s.
We also covered some interesting digital marketing campaigns that surfaced online this week, like YES Bank’s World Yoga Day campaign, #YESToYoga, OneAssist’s new campaign featuring Rahul Subramaniam and more. Social Samosa also looks back at some of the most quirky brand campaigns that employed ‘Rap’ into their campaign films, and more.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Brands stretch their creative minds this International Yoga Day
Social Samosa takes a look at the International Yoga Day campaigns as brands create awareness and exercise their creativity this year. Every year, brands all over the world dedicate this day to raising awareness about physical health and urging people to exercise daily through the various digital and social media campaigns. Check them out here.
World Music Day campaigns unite brands and consumers this year!
World Music Day is a celebration of the lyrics, tunes and soulful melodies that bring the world closer, transcending any and every language, political or ideological barriers. Brands joined the celebrations with their very own World Music Day campaigns. Check out all the campaigns here.
#YESToYoga: YES Bank shares an important message this World Yoga Day
How often do you see a BFSI brand associating itself with World Yoga Day to communicate a message that makes sense? The answer is very rarely and this is one such rare campaign! Watch the campaign here.
World Music Day campaigns we crooned to over the years…
Today, on the occasion of #WorldMusicDay, we take a ride back in time and bring you the some World Music Day campaigns you can learn from. There are the World Music Day campaigns on social media we think you would find interesting and educational at the same time. Watch them here.
MTV India celebrates World Music Day!
MTV India launched a new World Music Day campaign to celebrate the bond between the music teacher and the student. MTV India launched a new video as a part of their World Music Day campaign on its official Facebook page on the occasion of World Music Day. Check it out here.
When the rap fervour took the ad world by storm…
Here we compile a few brand rap marketing campaigns that made their way to many hearts. Take a look to see who made the list. Brands, in recent times, have gone en extra mile taking the RAP route to stand out amidst the competition and create a brand recall building a fan base for their products or rather the ads itself. Check out all the brands campaigns that featured Rap music here.
MGLive! – An extension of MG Motor’s experiential community building strategy
MG has a rich history, a club culture (thanks to the MG Car Club!) and quality cars that today also have a share of the glory. No doubt, one of the oldest and largest car clubs, the MG Car Club has over 70K members from all over the world who come together to form the MG family. Read more about it here.
Coca-Cola’s World Cup ad for Iceland is directed by their Goalkeeper!
The FIFA World Cup is the flavour of the month, and the darling underdogs, Iceland have conjured an unprecedented amount of inspiration and admiration that Coca-Cola’s World Cup ad ended up being directed by the Iceland Football Team goalkeeper. Watch the campaign film here.
OneAssist ropes in Rahul Subramanian for its maiden digital campaign
Launching it’s first ever digital campaign, OneAssist conveys the day to day functioning issues that home appliances like TV, AC and Washing Machine face and thereby asking people to Rakho Sambhal Ke. Read more about it here.
#BrandKohli is the new ad world favourite! Here’s proof…
With 19 brands in his kitty, Brand Kohli is definitely a thing! From the famous Manyavar commercials to the latest Uber & Too Yumm associations – let’s take a look at all the brand campaigns featuring Virat Kohli here.
Campaign Face Off: TOI’s #FlirtWithYourCity vs Brand Factory’s #MadeForMumbai
Social Samosa takes a look at which brand campaign performed better between TOI’s Flirt With Your City (Mumbai edition) and Brand Factory’s Made For Mumbai. Read more about which campaign comes out on top here.
Shoppers Stop attempts to revolutionize work culture with ‘Denim To Work’
Social Samosa takes a look at the latest Shoppers Stop campaign -taking a walk through the insight, creative idea and fine details of the initiative. Retail major Shoppers Stop recently rolled out a digital campaign titled ‘Denim To Work’, an initiative encouraging working professionals to include denims in their work wear wardrobes. Read more about it here.
Check out more social media and digital marketing campaigns on Social Samosa here.