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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Kavitha Gold and DiamondsCampaign Spot

Kavitha Gold and Diamonds shows self-expression has no gender in a new ad

Featuring actor Fahadh Faasil, the ad beautifully captures that jewellery is not bound by societal norms but is a reflection of personal identity and self-expression.

By Shamita Islur
Sep 23, 2024 19:47 IST 2 Min read
Jockey India's CMO Nihal RajanInterviews
We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan
By Shamita Islur
Sep 19, 2024 14:02 IST 11 Min read
Pepsi chases after pizza delivery driversCampaign Spot
Pepsi chases after pizza delivery drivers in cheeky new ad
By Shamita Islur
Sep 13, 2024 19:34 IST 2 Min read
IKEA’s Anna OhlinMarketing Shorts
Communicating stories of furniture that add to festivities ft. IKEA’s Anna Ohlin
By Shamita Islur
Sep 12, 2024 10:00 IST 8 Min read
Alyque PadamseeExperts Speak
What the Father of Indian advertising, Alyque Padamsee taught leaders of today
By Shamita Islur
Sep 05, 2024 15:18 IST 10 Min read
Finn.no adGlobal Samosa
Finn.no convinces you to leave your toxic workplace with a witty ad
By Shamita Islur
Sep 02, 2024 18:30 IST 2 Min read
Furniture brands festive season Experts Speak
Furniture brands to focus on storytelling & personalisation this festive season
By Shamita Islur
Sep 02, 2024 17:01 IST 8 Min read
Pepperfry’s festive marketingInterviews
Pepperfry’s festive marketing strategy blends online and offline experiences, says Mahip Dwivedi
By Shamita Islur
Aug 30, 2024 09:30 IST 5 Min read
Nike's new ad Global Samosa
Nike’s new ad captures Paralympians’ fierce drive to win
By Shamita Islur
Aug 28, 2024 19:09 IST 2 Min read
X get sidelined as advertisers Experts Speak
Will X get sidelined as advertisers prioritise brand safety and reputation?
By Shamita Islur
Aug 26, 2024 17:45 IST 7 Min read
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