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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Emotional storytelling Somasree Bose Awasthi Interviews

Emotional storytelling has become a key strategy for FMCG brands during festive: Somasree Bose Awasthi

Somasree Bose Awasthi discusses Marico's use of emotional storytelling in its festive campaigns to connect with consumers. By merging tradition with modern values, the brand creates narratives that resonate across India's different cultures, forging memorable connections while adapting to modern expectations.

By Sneha Medda
Nov 06, 2024 10:00 IST 8 Min read
A&M celebrates Diwali Experts Speak
Diwali through their eyes: How A&M celebrates
By Sneha Medda
Oct 31, 2024 10:00 IST 6 Min read
Diwali ads are evolving Experts Speak
How Diwali ads are evolving to reflect modern values
By Sneha Medda
Oct 28, 2024 10:01 IST 5 Min read
Sabhyata's social media approach Social Media Strategy
Where culture meets modernity: Sabhyata’s creative social media approach
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Oct 24, 2024 10:00 IST 6 Min read
Crumble Pakistan’s Instagram Social Media Strategy
Crumble Pakistan’s Instagram feels chaotic, and it totally works
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Oct 17, 2024 11:46 IST 5 Min read
Sahil Shah dentsu Interviews
Innovation is key to thriving; survival is relatively easy: Sahil Shah
By Sneha Medda
Oct 15, 2024 15:14 IST 5 Min read
forgettable mental health day ad Writer's Corner
How to make a forgettable mental health day ad?
By Sneha Medda
Oct 10, 2024 15:40 IST 4 Min read
Beauty brands festive season Experts Speak
Beauty brands bet big on social media this festive season
By Sneha Medda
Oct 09, 2024 13:41 IST 7 Min read
red navratri colour marketing Experts Speak
Understanding Navratri colours: How red symbolises energy & innovation in branding
By Sneha Medda
Oct 08, 2024 17:13 IST 6 Min read
Durga Pujo Experts Speak
How brands are weaving tales of tradition & innovation this Durga Pujo
By Sneha Medda
Oct 08, 2024 10:00 IST 9 Min read
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