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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Crumble Pakistan’s InstagramSocial Media Strategy

Crumble Pakistan’s Instagram feels chaotic, and it totally works

Crumble Pakistan’s Instagram is what happens when a dessert brand moonlights as a meme page, serving up unhinged memes, quirky characters, and relatable chaos. With cats, flirty desserts, and viral trends, they’ve mastered meme marketing, and their followers are eating it up.

By Sneha Medda
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