Social Samosa

Habit and price outweigh brand in essential commodity purchases: Report

Drawing on years of shopper studies, the report by Ipsos divides purchases into three categories: essential commodities, casual indulgence, and pleasurable indulgence.

By Social Samosa

Jan 22, 2026 19:06 IST logo

2 Min read

Industry Updates

Tata Play Binge introduces mobile-only micro-drama section

By Social Samosa

Jan 22, 2026 18:57 IST logo

1 Min read

Industry Updates

Netflix to redesign mobile app with short-form vertical video feeds

By Social Samosa

Jan 22, 2026 18:37 IST logo

2 Min read

Industry Updates

Asian Paints releases ninth season of its ‘Where The Heart Is’ series

By Social Samosa

Jan 22, 2026 18:33 IST logo

3 Min read

Industry Updates

Eternal raises ad spends to Rs 937 crore in December quarter

By Social Samosa

Jan 22, 2026 17:44 IST logo

2 Min read

Industry Updates

Eternal board accepts Deepinder Goyal's resignation as Group CEO

By Social Samosa

Jan 22, 2026 17:43 IST logo

1 Min read

News

Snapchat adds screen time, friend connection insights to Family Center

By Social Samosa

Jan 22, 2026 17:30 IST logo

2 Min read

Industry Updates

PR Professionals wins PR mandate for SVC Bank

By Social Samosa

Jan 22, 2026 17:29 IST logo

1 Min read

Samosa Snippets

Tracing the legacy of Publicis India and its transition into BBH India

By Social Samosa

Jan 22, 2026 17:18 IST logo

3 Min read

Industry Updates

Dhruhi Sethi joins The Hindu as Head of Digital Marketing

By Social Samosa

Jan 22, 2026 17:15 IST logo

1 Min read