Social Samosa

Social Samosa Yearbook of Campaigns 2024The Pulse Magazine

Social Samosa Yearbook of Campaigns 2024: 100+ case studies & industry voices

Discover 100+ campaigns that defined 2024. Social Samosa’s Yearbook of Campaigns spotlights creative ideas, strategy, and voices shaping tomorrow's marketing.

By Social Samosa
May 14, 2025 13:14 IST 2 Min read
xvBingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded.Case Studies
Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam
By Social Samosa
May 14, 2025 12:28 IST 8 Min read
X Launches New Ad Format with Headline and CTA Button for Sales CampaignsNews
X launches new ad format with headline & CTA button for sales campaigns
By Social Samosa
May 14, 2025 11:56 IST 2 Min read
Cannes Lions honours Adobe Chair and CEO Shantanu Narayen as inaugural Creative Champion of the YearIndustry Updates
Adobe CEO Shantanu Narayen becomes first Creative Champion of the Year at Cannes Lions
By Social Samosa
May 14, 2025 11:43 IST 2 Min read
Grey Leaves AKQA, Joins Ogilvy in WPP RealignmentIndustry Updates
Grey leaves AKQA, joins Ogilvy in WPP realignment
By Social Samosa
May 14, 2025 11:13 IST 2 Min read
xvThe technology is being gradually introduced to enhance Google Shopping listings, allowing for a more immersive and detailed online shopping experience.News
Google Introduces AI-powered 3D visualisation tool for online shopping
By Social Samosa
May 13, 2025 18:32 IST 2 Min read
xvIndian Influencer Governing Council launches Code of Standards for Consumers to help digital audiences make informed online choicesIndustry Updates
IIGC Introduces Consumer Code of Standards to tackle misleading influencer content
By Social Samosa
May 13, 2025 17:41 IST 2 Min read
Team Pumpkin Retains Social Media Mandate for Oliva ClinicsIndustry Updates
Team Pumpkin retains social media mandate for Oliva Clinics
By Social Samosa
May 13, 2025 16:49 IST 1 Min read
The activity is intended to offer a break from the main festival format, with structured inter-agency tournaments scheduled across the event.Industry Updates
Goafest 2025 introduces sports & wellness initiative ‘Advertising Plays’
By Social Samosa
May 13, 2025 16:03 IST 2 Min read
JioStar Joins IndianOil UTT as Broadcast Partner for Three Years to Elevate Table Tennis in India Industry Updates
JioStar signs three-year broadcast deal with Indian Oil's UTT
By Social Samosa
May 13, 2025 14:57 IST 1 Min read
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