Social Samosa

Case Study: How Kurkure tapped into regional influencers & cultural nuances to win over UP

The brand aimed to connect with the state's audience and stand out in the crowded snack market through influencer-led storytelling and strategic media outreach.

By Social Samosa

Dec 27, 2024 10:52 IST logo

4 Min read

Industry Updates

Kunal Danda joins HiveMinds as Sr. VP - Mumbai

By Social Samosa

Dec 26, 2024 19:31 IST logo

1 Min read

#SocialThrowback

YouTube Updates 2024: New features, improved monetisation, & creator tools

By Social Samosa

Dec 26, 2024 18:50 IST logo

3 Min read

Industry Updates

foundit appoints Anupama Bhimrajka as VP - Marketing

By Social Samosa

Dec 26, 2024 15:14 IST logo

2 Min read

Report

A&M; sector sees 9% hiring growth, driven by digital marketing & content creation: Report

By Social Samosa

Dec 26, 2024 14:54 IST logo

2 Min read

Report

AI & human skills to shape B2B marketing: Report

By Social Samosa

Dec 26, 2024 14:30 IST logo

2 Min read

Campaign Spot

Reliance Digital launches the ‘Happiness Project’, an initiative to empower dreams through technology

By Social Samosa

Dec 26, 2024 14:00 IST logo

2 Min read

News

Google to block ads linking to spam pages

By Social Samosa

Dec 26, 2024 13:28 IST logo

1 Min read

Report

Gujarat tops radio ads with 18% share, Maharashtra follows at 16% : Report

By Social Samosa

Dec 26, 2024 13:11 IST logo

4 Min read

Industry Updates

ZEE5's Manish Kalra steps down

By Social Samosa

Dec 26, 2024 12:24 IST logo

1 Min read