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Beauty
Chambor Geneva Mannequin Challenge flashes 2017 Make Up Trends
Apr 10, 2017
Blush Channel with Alia Bhatt urges you to say #ByeByeProblems
Dec 1, 2016
Can Dove carry the #RealBeauty legacy with Break the Rules?
Jul 19, 2016
Kosmoderma Clinics created engagement on Facebook with Bold is Beautiful
Dec 9, 2015
Lakme Fashion Week’s Art of Gloss Campaign Leverages Trend Marketing
Oct 28, 2014
Elle India Conducted the Elle Beauty Week, Bringing Together a Bunch of Beauty Enthusiasts
Oct 21, 2014
Avon India Launches on Twitter with #YouMakeItBeautiful
Oct 18, 2014
Social Media Case Study: How Femina Generated Tremendous Social Media Buzz by Crowdsourcing its Magazine Content
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Social Media Case Study: How Lancôme India’s Leveraged Instagram Influencers for a New Product Launch
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Campaign Reviews
How OnePlus’ marketing strategy helped the brand enter the Premium category?
Aug 6, 2018
The Photography Escapade 3 – A one of a kind photography based reality web show
Mar 29, 2018
#IBuildMyUniverse: Aditya Birla Money MyUniverse Salutes Women Breaking Gender Stereotypes on Women’s Day
Mar 9, 2016
Changing dynamics of Movie Marketing: Are digital efforts translating into in-theater leads
Sep 6, 2018
25 Best Indian Social Media Campaigns of 2013
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Best campaigns on social media this day Women’s Day!
Mar 8, 2017
Celebrating Valentine’s Day with #LearnToLove stories from Kalyan Jewellers
Feb 15, 2018
Ignis’ Test Drive Challenge gives actual cars as Air Hockey controllers!
Jul 20, 2017
Social Media Campaign Review: How Sony DADC India Used WhatsApp to Engage with its Audience
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When Avenger wished Royal Enfield Happy Brotherhood Day
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INDIAN SOCIAL MEDIA
Mitali Srivastava quits Utopeia with an Open Letter
Nov 14, 2018
The Perception of political advertising during an election campaign: A measure of Cognitive and Emotional Effects
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Interview: My objective is to create a desire in my reader to visit the place: Deepika Gumaste, Feet On The Map
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Social Media News Round Up: Twitter’s reporting options, Snap Camera and more
Nov 2, 2018
Amazon, Facebook, Netflix and YouTube remain the top challengers to TV: GroupM Report
Nov 1, 2018
How to get SaaS-y on Social Media
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#LeadersOfTomorrow: A tête-à-tête with Siddhant More, Mad Over Marketing
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Campaign Face Off: Reliance Jewels v/s Tanishq
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Data: Amazon Prime Video and Netflix see a y-o-y growth in weekly active user penetration
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The fundamental difference between Google Ads v/s Facebook Ads
Oct 24, 2018
#LeadersOfTomorrow: Ignore conventional marketing: Serena Paes, IndiaFirst Life
Oct 23, 2018
Broadcasters find an extended arm in OTT & mobile apps for second screen interactivity
Oct 22, 2018
