Interviews

Club Mahindra CMO

Interviews

70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra

Club Mahindra’s CMO Pratik Mazumder discusses the brand's larger marketing objectives, target audience segmentation, and personalised marketing efforts. He also sheds light on the media plan, allocation of marketing budgets, and expected trends in the travel industry for 2024 as well as outlining essential skills for CMOs and strategies for leveraging social media.

By Harshal Thakur

Apr 16, 2024 12:17 IST logo

6 Min read

It's crucial to establish a clear connection between the growth of the company and its employees: Aditya Kanthy

By Pranali Tawte

Apr 12, 2024 11:57 IST logo

14 Min read

Ravi Santhanam on HDFC Bank’s data-driven marketing strategy

By Sneha Medda

Apr 10, 2024 15:55 IST logo

10 Min read

Organisations should be more thoughtful and accommodating to help women do various roles in life: Shradha Agarwal

By Harshal Thakur

Apr 05, 2024 09:00 IST logo

8 Min read

Samsonite’s Pradnya Popade

Upskilling, collaboration & building consumer trust: Samsonite’s Pradnya Popade on marketing skills

By Shamita Islur

Mar 28, 2024 17:00 IST logo

5 Min read

Young consumers value authenticity and sustainability: Nikhil Gupta, Signify

By Sneha Medda

Mar 15, 2024 14:47 IST logo

6 Min read

Aditi Shrivastava

Aditi Shrivastava on growing Pocket Aces from strength to strength

By Harshal Thakur

Mar 14, 2024 16:12 IST logo

8 Min read

Shift towards gender diversity seems to be slower on the client side: Chandni Shah of FCB Kinnect

By Harshal Thakur

Mar 07, 2024 14:12 IST logo

11 Min read

Hyper-personalised content backed by predictive analytics, promises to redefine A&M approaches: Swati Rathi

By Harshal Thakur

Feb 15, 2024 14:59 IST logo

8 Min read

Charu Malhotra APL

APL Apollo’s Charu Malhotra on why B2B brands should have a strong presence

By Sneha Medda

Feb 09, 2024 14:07 IST logo

8 Min read