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Experts Speak

OTT advertising Experts Speak

OTT spends to increase this year, but will it come close to social media? Here’s what experts think

By Karuna Sharma
logoJan 09, 2023 11:32 IST logo 8 Min read
India travel industry Experts Speak
Social Throwback 2022: The year of revenge & revival in India's travel industry
By Karuna Sharma
logoDec 29, 2022 06:07 IST logo 7 Min read
FMCG Advertising Experts Speak
Social Throwback 2022: The changing face of FMCG advertising & packaging
By Sneha Medda
logoDec 29, 2022 05:30 IST logo 5 Min read
wedding season Experts Speak
Experts Speak: Decoding the bride & groom of today
By Pranali Tawte
logoDec 05, 2022 10:36 IST logo 7 Min read
Fifa brands Experts Speak
Experts Speak: Is FIFA worth investing in for Indian brands?
By Sneha Medda
logoNov 29, 2022 09:05 IST logo 6 Min read
Instagram music changing Experts Speak
Reelification of the Indian music industry - The good, bad & ugly
By Karuna Sharma
logoNov 28, 2022 09:24 IST logo 9 Min read
Lionel Messi and Cristiano for Louis Vuitton Experts Speak
Brands join the Lionel & Cristiano moment; but are they violating copyright guidelines?
By Karuna Sharma
logoNov 25, 2022 09:35 IST logo 7 Min read
women in advertising Experts Speak
Women in advertising reflect on breaking the glass ceiling & making way for future leaders
By Sneha Medda
logoNov 21, 2022 09:34 IST logo 8 Min read
Sports AdSpends Experts Speak
Expert Speak: After World Cup, advertisers’ hopes remain cautiously high for FIFA, PKL & other sports
By Karuna Sharma
logoNov 16, 2022 09:30 IST logo 5 Min read
Bournvita campaign Experts Speak
Bournvita's #FaithNotForce campaign gets mixed reactions from the industry
By Sneha Medda
logoNov 14, 2022 13:27 IST logo 2 Min read
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