Interviews

Interviews

Building trust is a long journey, and the hardest thing in a market like India: Tara Kapur

By Paawan Sunam

Aug 01, 2023 09:00 IST logo

11 Min read

Shweta Bajpai, Meta

There are no plans of monetizing Threads right now: Shweta Bajpai, Meta

By Shamita Islur

Jul 27, 2023 09:24 IST logo

5 Min read

Finolex’s Ashok Jaiswar on marketing a legacy brand by building brand loyalty & humour

By Sneha Medda

Jul 25, 2023 13:04 IST logo

6 Min read

Samosa Snippets

Rumi Ambastha on marketing Swiss Beauty as the affordable yet quality-oriented brand

By Shamita Islur

Jul 21, 2023 06:22 IST logo

8 Min read

Somasree Bose Awasthi

Marico's Somasree Bose Awasthi on leveraging contextualised marketing for Parachute Advansed Gold

By Sneha Medda

Jul 20, 2023 09:45 IST logo

5 Min read

MyMuse co-founders on addressing sexual taboos through conversations

By Sneha Medda

Jul 14, 2023 09:30 IST logo

20 Min read

Samosa Snippets

Going behind the scenes with the property guru, Bhavesh Kaware

By Paawan Sunam

Jun 28, 2023 07:48 IST logo

18 Min read

Advertising doesn’t attract people to cafes, experience brings them in: Ravi Makwana of Tim Hortons

By Sneha Medda

Jun 27, 2023 10:38 IST logo

12 Min read

caratlane's marketing

Jennifer Pandya on introducing newer consumer touch points for CaratLane

By Sneha Medda

Jun 22, 2023 04:21 IST logo

14 Min read

AlcoBev Marketing: Vineet Sharma on raising Budweiser’s spirits through cultural immersion

By Pranali Tawte

Jun 13, 2023 10:28 IST logo

5 Min read