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Analytics

efe Experts Speak

Fake followers and ethical concerns: Could micro-influencers be game changers for brands?

With concerns of fake followers and inflated follower counts with bots rising, brands are challenged with more ways than one to consider the implications of collaborating with such influencers. Experts discuss the issues of alignment, ethical concerns, target audience, bots, and more and share advice on manoeuvring them.

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