consumer behaviour

25Report

Pre-festive searches related to AI platforms up 2.6x, crossing 654 Mn: Report

In e-commerce, AI assistants like Rufus and Maya are converting hoppers into shoppers by reducing friction and offering personalised nudges, recording 3x more likely to purchase for Maya.

By Social Samosa
Oct 06, 2025 18:17 IST 3 Min read
rhInterviews
By the end of this year, Q-com could contribute sales on par with E-com: Ragini Hariharan of Himalaya Wellness
By Harshal Thakur
Apr 11, 2025 18:46 IST 13 Min read
festive seasonGuest Post
Enhancing online and offline shopping during the festive season
By Social Samosa
Oct 03, 2024 11:45 IST 4 Min read
Gen Z reportReport
More than two-thirds of Gen Z prefer consuming short-form content: Report
By Social Samosa
Oct 01, 2024 13:07 IST 2 Min read
cfsReport
36% Indians plan to increase their spending this festive season: report
By Social Samosa
Sep 30, 2024 17:29 IST 3 Min read
ddReport
55.17% of shoppers to exceed ₹20,000 in festive spending: Report
By Social Samosa
Sep 04, 2024 17:09 IST 2 Min read
power of festive packagingGuest Post
The power of festive packaging: How it transforms consumer behaviour
By Social Samosa
Sep 03, 2024 09:30 IST 5 Min read
dentsu ReportReport
Brands must adapt to capture attention in an AI-driven and culturally shaped future: dentsu Report
By Social Samosa
May 24, 2024 14:34 IST 3 Min read
FIReport
E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG: report
By Social Samosa
Apr 01, 2024 18:19 IST 2 Min read
Shashank SrivastavaMarketing Shorts
Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season
By Pranali Tawte
Oct 25, 2023 14:37 IST 4 Min read
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