consumer behaviour
More than two-thirds of Gen Z prefer consuming short-form content: Report
36% Indians plan to increase their spending this festive season: report
The power of festive packaging: How it transforms consumer behaviour
Brands must adapt to capture attention in an AI-driven and culturally shaped future: dentsu Report
E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG: report
Opinion: Reel to Real - How social media influences buying behaviour