consumer behaviour

rh Interviews

By the end of this year, Q-com could contribute sales on par with E-com: Ragini Hariharan of Himalaya Wellness

Ragini Hariharan of Himalaya Wellness talks about the shifts in the brand’s marketing such as moving decisively towards digital-first engagement, leveraging data to understand nuanced regional needs, and integrating purpose in the scheme of things.

By Harshal Thakur
Apr 11, 2025 18:46 IST 13 Min read
festive season Guest Post
Enhancing online and offline shopping during the festive season
By Social Samosa
Oct 03, 2024 11:45 IST 4 Min read
Gen Z report Report
More than two-thirds of Gen Z prefer consuming short-form content: Report
By Social Samosa
Oct 01, 2024 13:07 IST 2 Min read
cfs Report
36% Indians plan to increase their spending this festive season: report
By Social Samosa
Sep 30, 2024 17:29 IST 3 Min read
dd Report
55.17% of shoppers to exceed ₹20,000 in festive spending: Report
By Social Samosa
Sep 04, 2024 17:09 IST 2 Min read
power of festive packaging Guest Post
The power of festive packaging: How it transforms consumer behaviour
By Social Samosa
Sep 03, 2024 09:30 IST 5 Min read
dentsu Report Report
Brands must adapt to capture attention in an AI-driven and culturally shaped future: dentsu Report
By Social Samosa
May 24, 2024 14:34 IST 3 Min read
FI Report
E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG: report
By Social Samosa
Apr 01, 2024 18:19 IST 2 Min read
Shashank Srivastava Marketing Shorts
Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season
By Pranali Tawte
Oct 25, 2023 14:37 IST 4 Min read
consumers' buying behaviour Guest Post
Opinion: Reel to Real - How social media influences buying behaviour
By Social Samosa
Aug 07, 2023 05:48 IST 4 Min read
1 2 ... Next