marketing

Swati Rathi Interviews

Hyper-personalised content backed by predictive analytics, promises to redefine A&M approaches: Swati Rathi

Highlighting the evolution of marketing and the future impact of AI, Swati Rathi Head of Marketing at Godrej Appliances speaks about the company’s approach to sustainability, building meaningful consumer connections, and gender-inclusive advertising. She predicts trends in home appliance marketing, emphasizing premium categories and digital strategies.

By Harshal Thakur
Feb 15, 2024 14:59 IST 8 Min read
OYO VDay Samosa Snippets
Checking-in love: Oyo’s Valentine’s Day marketing evolution through the years
By Harshal Thakur
Feb 14, 2024 14:11 IST 4 Min read
HBTM Samosa Snippets
Specialisation is the key to marketing success: Krishnarao Buddha on Human Behind The Marketer
By Social Samosa
Feb 13, 2024 14:59 IST 1 Min read
APL Agency Life
Agency Premier League: List of participating agencies unveiled
By Social Samosa
Feb 06, 2024 17:13 IST 1 Min read
Abhishek Gupta guest post Guest Post
Innovation and strategy in the heart of marketing excellence
By Social Samosa
Jan 31, 2024 09:14 IST 4 Min read
Jay Morzaria Guest Post
Why 2024 should be the year of breaking conformity in the ad industry?
By Social Samosa
Jan 19, 2024 10:00 IST 8 Min read
Harikrishnan Pillai Guest Post
Bollywood blockbusters unveil 2024: The art of marketing magic
By Social Samosa
Jan 15, 2024 09:30 IST 3 Min read
APL Agency Life
Social Samosa's Agency Premier League: Bridging bonds beyond the boardroom
By Social Samosa
Jan 12, 2024 16:23 IST 1 Min read
Avinash Agarwal Guest Post
Influencer engagement as a marketing voice: A full-funnel strategy
By Social Samosa
Jan 12, 2024 09:16 IST 3 Min read
Killer Soup Movie Marketing
SoupSalu and a fake Manoj Bajpayee: Killer Soup’s eccentric marketing strategy
By Harshal Thakur
Jan 12, 2024 09:00 IST 4 Min read
Prev 1 2 3 ... Next