BFSI marketing

jbi Interviews

One of the biggest challenges I faced was realising that having a voice isn’t always welcomed: Shilpi Kapoor of Airtel Payments Bank

Kapoor takes us through the stepping stones of her career, the lessons she has learned from each industry she has worked in, and her views on everything from workplace biases to the future of financial marketing—and why she believes women need to stop waiting for permission to take up space.

By Harshal Thakur
Mar 24, 2025 14:26 IST 9 Min read
BFSI's JFM plan Experts Speak
What’s BFSI up to this JFM
By Pranali Tawte
Feb 21, 2025 15:57 IST 4 Min read
ceescd Insights
Aditya Singh of Motilal Oswal AMC on marketing evolution in BFSI
By Social Samosa
Aug 21, 2024 18:55 IST 2 Min read
BFSI spending Experts Speak
Where is BFSI spending its advertising money in its most important quarter?
By Shamita Islur
Mar 26, 2024 18:49 IST 8 Min read
Inclusive marketing Guest Post
Road to 2023: A year of inclusive marketing for the BFSI sector
By Social Samosa
Jan 03, 2023 06:26 IST 4 Min read
Geetanjali Kothari Guest Post
Opinion: Building engaging BFSI brand campaigns in a post-pandemic landscape
By Social Samosa
Mar 01, 2022 04:31 IST 3 Min read
BFSI trends 2022 Indian Social Media
Road To 2022: Hyper-personalization in BFSI...
By Social Samosa
Jan 25, 2022 05:51 IST 4 Min read
BFSI campaigns 2021 Campaign Spot
BFSI campaigns that marked the beginning of 2021
By Sanya Saxena
Jan 21, 2021 05:51 IST 2 Min read
BFSI sector marketing #SocialThrowback Experts Speak
#SocialThrowback2020 Counting BFSI Marketing Trends with Scam 1992's Harshad Mehta
By Aishwarrya Chakraverty
Dec 24, 2020 04:30 IST 8 Min read
Interactive Instagram UI Case Study Case Studies
Case Study: How HDFC Bank leveraged Instagram UI for the launch of HDFC Bank Millennia
By Social Samosa
Jan 09, 2020 03:12 IST 11 Min read
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