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Case study

Case Study: How Britannia's UGC campaign made 90K contestants pronounce 'croissant' correctly Case Studies

Case Study: How Britannia's UGC campaign made 90K contestants pronounce 'croissant' correctly

To build brand recall and promote its product, Britannia collaborated with Youngun to launch an internship titled 'Croissant Pronunciation Expert' on social media, reaching over 10 million users. Here's a case study on the campaign.

By Social Samosa
Apr 16, 2024 09:00 IST 5 Min read
Case Study: How a viral tweet helped Goibibo launch 'Bebo' as its brand ambassador Case Studies
Case Study: How a viral tweet helped Goibibo launch 'Bebo' as its brand ambassador
By Social Samosa
Mar 14, 2024 11:54 IST 4 Min read
Case Study: How MakeMyTrip & Youngun used billboards to invite Bigg Boss fans to the house and reached 55M+ users Case Studies
Case Study: How MakeMyTrip & Youngun used billboards to invite Bigg Boss fans to the house and reached 55M+ users
By Social Samosa
Mar 01, 2024 12:01 IST 5 Min read
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views Case Studies
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
By Social Samosa
Feb 08, 2024 09:00 IST 6 Min read
Case Study: How Netflix reimagined iconic scenes using pop-culture stars and garnered 27Mn+ views Case Studies
Case Study: How Netflix reimagined iconic scenes using pop-culture stars and garnered 27Mn+ views
By Social Samosa
Feb 06, 2024 12:47 IST 4 Min read
Case Study: How 5Star made 2 lakh+ users sign up its 'Nothing University' by leveraging the power of social media Case Studies
Case Study: How 5Star made 2 lakh+ users sign up its 'Nothing University' by leveraging the power of social media
By Social Samosa
Jan 04, 2024 11:19 IST 5 Min read
Case Study: How Havmor used a viral social media post to urge people to opt for ice-creams over Soan Papdi this Diwali Case Studies
Case Study: How Havmor used a viral social media post to urge people to opt for ice-creams over Soan Papdi this Diwali
By Social Samosa
Dec 05, 2023 17:18 IST 3 Min read
Case Study: How Pilgrim created brand awareness by launching an extensive influencer marketing campaign Case Studies
Case Study: How Pilgrim created brand awareness by launching an extensive influencer marketing campaign
By Social Samosa
Sep 01, 2023 08:40 IST 4 Min read
Case Study: How Zepto's UGC campaign made waiting period fun on World Music Day Case Studies
Case Study: How Zepto's UGC campaign made waiting period fun on World Music Day
By Social Samosa
Jul 19, 2023 08:22 IST 5 Min read
Case Study: How Ajay Devgn's stardom helped Bholaa garner a reach of 289 million Case Studies
Case Study: How Ajay Devgn's stardom helped Bholaa garner a reach of 289 million
By Social Samosa
May 29, 2023 06:32 IST 5 Min read
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