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connected tv

45Industry Updates

Nielsen’s Gracenote launches CTV ad platform

Gracenote Content Connect gives agencies, brands and ad-tech partners standardized program-level metadata for more precise CTV ad targeting and clearer post-campaign reporting.

By Social Samosa
logoDec 05, 2025 15:41 ISTlogo 1 Min read
fiIndustry Updates
Less than 5% audiences overlap across Linear TV, CTV and Mobile: Report
By Social Samosa
logoNov 24, 2025 18:03 ISTlogo 2 Min read
36 (2)Industry Updates
DoubleVerify launches tools for CTV advertisers
By Social Samosa
logoNov 10, 2025 17:52 ISTlogo 2 Min read
fi - 2025-10-08T182857.655Industry Updates
BMW India partners with VDO.AI & Interactive Avenues for CTV Campaigns
By Social Samosa
logoOct 08, 2025 18:30 ISTlogo 2 Min read
ormax reportReport
India’s OTT audience reaches 60 crore as CTV users jump 87% to 12.9 Crore: Report
By Social Samosa
logoSep 17, 2025 10:53 ISTlogo 2 Min read
fi - 2025-09-08T145919.139Case Studies
Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
By Social Samosa
logoSep 10, 2025 10:00 ISTlogo 4 Min read
samsung kantar ctv reportReport
Brand favourability rises by 9.1% through CTV advertising: Report
By Social Samosa
logoJul 14, 2025 18:51 ISTlogo 2 Min read
CloudTV Partners with Magnite to Launch Connected TV Advertising PlatformIndustry Updates
CloudTV partners with Magnite to launch CTV ad platform
By Social Samosa
logoJul 02, 2025 11:12 ISTlogo 2 Min read
CTV Adds 35 Million Viewers in India; 23% Now Digital-Only, Report
CTV adds 35 million viewers in India; 23% now digital-only: Report
By Social Samosa
logoJun 17, 2025 13:00 ISTlogo 2 Min read
Google Rolls Out CTV Ad Updates and AI ToolsNews
Google rolls out CTV ad updates and AI tools
By Social Samosa
logoMay 06, 2025 17:12 ISTlogo 2 Min read
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