connected tv

34 (5)Guest Post

Brands will face recall and impact risks without CTV strategies in 2026

Somendu Singh of CTV Scale says CTV is becoming essential in India, shifting power to premium audiences and moving brands from impressions to measurable impact by 2026.

By Social Samosa
Feb 03, 2026 15:24 IST 3 Min read
fi - 2025-12-11T153051.101Industry Updates
91% of Indians interact with ads while watching content: Report
By Social Samosa
Dec 11, 2025 15:35 IST 2 Min read
fi (38)Industry Updates
Taboola partners with LG Ad Solutions to link CTV ads with digital results
By Social Samosa
Dec 05, 2025 17:59 IST 2 Min read
45Industry Updates
Nielsen’s Gracenote launches CTV ad platform
By Social Samosa
Dec 05, 2025 15:41 IST 1 Min read
fiIndustry Updates
Less than 5% audiences overlap across Linear TV, CTV and Mobile: Report
By Social Samosa
Nov 24, 2025 18:03 IST 2 Min read
36 (2)Industry Updates
DoubleVerify launches tools for CTV advertisers
By Social Samosa
Nov 10, 2025 17:52 IST 2 Min read
fi - 2025-10-08T182857.655Industry Updates
BMW India partners with VDO.AI & Interactive Avenues for CTV Campaigns
By Social Samosa
Oct 08, 2025 18:30 IST 2 Min read
ormax reportReport
India’s OTT audience reaches 60 crore as CTV users jump 87% to 12.9 Crore: Report
By Social Samosa
Sep 17, 2025 10:53 IST 2 Min read
fi - 2025-09-08T145919.139Case Studies
Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
By Social Samosa
Sep 10, 2025 10:00 IST 4 Min read
samsung kantar ctv reportReport
Brand favourability rises by 9.1% through CTV advertising: Report
By Social Samosa
Jul 14, 2025 18:51 IST 2 Min read
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