CTV

fi - 2025-09-04T164300.247Industry Updates

CloudTV launches 3D ad-unit for CTV advertising

The company said its 3D ads were tested in partnership with AiYO, an AI-first content studio, for fitness brand MyFitness, which recorded a 25% higher completion rate.

By Social Samosa
Sep 04, 2025 16:59 IST 1 Min read
Indian viewers embrace fashion ads on CTVReport
67% of high-performing fashion ads on CTV use advanced formats: Report
By Social Samosa
Jul 04, 2025 17:16 IST 2 Min read
LinkedIn Expands Video Ad Capabilities as Demand for Attention-Driven Strategies RisesNews
LinkedIn launches first impression & reserved ads to boost visibility
By Social Samosa
Jun 05, 2025 12:38 IST 2 Min read
46-2Report
Harnessing CTV for performance and brand building: Insights from Smadex
By Social Samosa
Apr 28, 2025 11:30 IST 2 Min read
veInterviews
ZEE5’s Shresth Gupta on CTV, regional content, and the future of SVOD in India
By Harshal Thakur
Mar 20, 2025 15:25 IST 9 Min read
fcceReport
Trade Desk and PubMatic Lead adtech growth as CTV adoption soars: report
By Social Samosa
Aug 21, 2024 19:22 IST 2 Min read
fiReport
India sees a 36% reduction in ad Fraud Rates due to increased adoption of ad verification tools: report
By Social Samosa
Jun 19, 2024 17:27 IST 3 Min read
FIGuest Post
Understanding the dynamic patterns of modern audiences across Connected TV
By Social Samosa
May 17, 2024 10:43 IST 3 Min read
GroupM reportReport
Addressable advertising accounted for 9.8% of India's TV ad revenues in 2023: GroupM report
By Social Samosa
Feb 27, 2024 14:41 IST 3 Min read
ElaraReport
Indian e-commerce ads may continue to outperform other digital segments: Report
By Social Samosa
Feb 06, 2024 14:23 IST 2 Min read
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