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CTV
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Harnessing CTV for performance and brand building: Insights from Smadex
Apr 28, 2025
11:30
IST
2 Min read
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ZEE5’s Shresth Gupta on CTV, regional content, and the future of SVOD in India
Mar 20, 2025
15:25
IST
9 Min read
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Trade Desk and PubMatic Lead adtech growth as CTV adoption soars: report
Aug 21, 2024
19:22
IST
2 Min read
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India sees a 36% reduction in ad Fraud Rates due to increased adoption of ad verification tools: report
Jun 19, 2024
17:27
IST
3 Min read
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Understanding the dynamic patterns of modern audiences across Connected TV
May 17, 2024
10:43
IST
3 Min read
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Addressable advertising accounted for 9.8% of India's TV ad revenues in 2023: GroupM report
Feb 27, 2024
14:41
IST
3 Min read
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Indian e-commerce ads may continue to outperform other digital segments: Report
Feb 06, 2024
14:23
IST
2 Min read
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