festive season

festive marketingFestive Marketing Camp

Festive Marketing: Content creator's role in India's shopping choices

The panel discussion at Social Samosa’s Festive Marketing Camp 2023 on ‘Buzz to Business: How Content Creators Influence India's Festive Purchase Decisions’ provides insights into how the creators, agencies and brands can be festive ready.

By Pranali Tawte
Oct 17, 2023 16:13 IST 4 Min read
Beauty ad spendsExperts Speak
Beauty industry banks on digital for festive sales; boost ads spends by 15-25%
By Sneha Medda
Oct 17, 2023 09:00 IST 5 Min read
Festive ROIFestive Marketing Camp
How can brands boost their Festive ROI through the right media mix
By Harshal Thakur
Oct 13, 2023 15:51 IST 4 Min read
ecom FiSamosa Snippets
E-Commerce platforms unleash marketing blitz to drive festive season sales
By Harshal Thakur
Oct 11, 2023 08:00 IST 6 Min read
Prabhvir SahmeyGuest Post
Opinion: How advertisers and marketers can benefit from CTV this festive season?
By Social Samosa Team
Oct 09, 2023 10:00 IST 5 Min read
CSI surveyReport
34% rely on social media ads to stay updated on festive offers: Axis My India report
By Social Samosa
Oct 04, 2023 13:01 IST 8 Min read
AI in festiveExperts Speak
Experts Speak: AI has the potential to create the biggest fireworks this festive season
By Sneha Medda
Sep 11, 2023 17:16 IST 6 Min read
YouGov ReportReport
31% urban Indians likely to spend more than last year during Diwali in 2023: YouGov Report
By Social Samosa
Sep 07, 2023 11:13 IST 3 Min read
brand collaborationsSamosa Snippets
How to bring authenticity to brand collaborations? 
By Pranali Tawte
Aug 07, 2023 06:46 IST 5 Min read
Indian AdExExperts Speak
Experts voice optimism for H2 inspite of Indian AdEx decline seen in H1
By Karuna Sharma
Jul 17, 2023 10:46 IST 7 Min read
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