influencer collaborations

Interviews

Consumers are increasingly getting dissatisfied with bloatware and intrusive ads: Lava’s Puravansh Maitreya

Lava’s Head of Marketing, Puravansh Maitreya sheds light on the brand’s marketing strategy and how it is thriving in one of the world’s most competitive markets. From insights into its digital campaigns to its strategic ad spend allocation, he offers a behind-the-scenes look at how Lava is attempting a bold bloatware-free endeavour in the budget segment.

By Harshal Thakur

Dec 24, 2024 14:42 IST logo

8 Min read

Marketing Shorts

CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya

By Harshal Thakur

Jul 25, 2024 17:26 IST logo

6 Min read

Movie Marketing

Bad Newz banks on Tauba Tauba and trending reels for its marketing

By Pranali Tawte

Jul 19, 2024 20:05 IST logo

5 Min read

McDowell's Soda’s #YaaronWaaliBaat

House of McDowell's Soda’s #YaaronWaaliBaat campaign featuring Kartik Aryan celebrates true friendships

By Social Samosa

Feb 09, 2024 11:25 IST logo

3 Min read

Amazon received the most fashion influencer collaboration mentions in 2023: Qoruz report

By Social Samosa

Jan 22, 2024 08:30 IST logo

2 Min read

influencer marketing

Road to 2024: The next chapter of Influencer Marketing

By Pranali Tawte

Jan 03, 2024 18:53 IST logo

7 Min read

Meesho reels strategy

Samosa Snippets

Meesho Reels Strategy: Engaging the audience with infotainment and interactive content

By Harshal Thakur

Sep 22, 2023 15:48 IST logo

6 Min read