Influencer marketing

FI Samosa Snippets

Cleartrip’s Ayushi Agarwal on summer marketing, media mix, and the MS Dhoni campaign

Cleartrip's summer marketing strategy highlights how travel companies can stay competitive through endorsements, digital channels, and strategic services. Head of Brand Ayushi Agarwal illustrates how Cleartrip tailors content for each platform, adopts an audience-centric approach, and uses influencer marketing.

By Pranali Tawte & Harshal Thakur
May 24, 2024 14:50 IST 5 Min read
FI Interviews
The Man Company's Jatin Luthra on the evolution of men’s grooming
By Harshal Thakur
May 23, 2024 10:00 IST 16 Min read
iCubesWire InfluenceZ Industry Updates
iCubesWire unveils an influencer marketing platform for brands & creators
By Social Samosa
May 21, 2024 12:44 IST 2 Min read
Qoruz Industry Updates
Oasis Fertility partners with Qoruz to optimize influencer marketing
By Social Samosa
May 15, 2024 14:05 IST 2 Min read
Villoo Daji. Guest Post
Momfluence: Harnessing the power of mothers in influencer marketing
By Social Samosa
May 09, 2024 11:26 IST 3 Min read
Influencer brand collaborations IPL 2024 Report
IPL 2024 expected to drive 50% surge in Influencer brand collaborations: Qoruz Report
By Social Samosa
Apr 10, 2024 18:40 IST 2 Min read
FI Report
India’s influencer marketing industry estimated to reach INR 3,375 Cr by 2026: Report
By Social Samosa
Apr 02, 2024 12:55 IST 3 Min read
Priya Vivek Guest Post
Celebrating women influencers shaping India's marketing landscape
By Social Samosa
Mar 08, 2024 11:39 IST 2 Min read
Influencer Marketing Guest Post
The rise of gamified influencer marketing
By Social Samosa
Mar 07, 2024 19:15 IST 3 Min read
influencer Experts Speak
Decoding difference between content creators and influencers for dummies
By Pranali Tawte
Mar 05, 2024 18:42 IST 4 Min read
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