IPL Advertising

TAM’s Anshu Yardi on consumer trends seen in IPL 2025 that could alter the future of marketing

With IPL 2025 drawing over one billion viewers across TV and digital platforms, TAM’s Anshu Yardi unpacks how brands adapted to the evolving landscape this season and what the future of IPL advertising could look like.

By Shamita Islur

Jun 26, 2025 15:20 IST logo

5 Min read

Interviews

A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade

By Harshal Thakur

May 14, 2025 15:05 IST logo

7 Min read

Experts Speak

Why brands shell out fortunes on IPL to get a seat at the cultural table

By Harshal Thakur

Apr 09, 2025 17:39 IST logo

10 Min read

Report

IPL 18 ad volumes surge by 7% : Report

By Social Samosa

Apr 01, 2025 16:06 IST logo

3 Min read

Experts Speak

Will IPL advertising revenue take a hit this year?

By Pranali Tawte

Mar 18, 2025 13:43 IST logo

4 Min read