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IPL Advertising

fefd Interviews

A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting the voluminous rulebook of brand engagement in an increasingly fragmented and noisy media universe.

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