Joy personal care

9 (5)Interviews

Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns

Poulomi Roy, CMO, Joy Personal Care divulges into the brand’s WPL partnership, campaign strategies, media mix, and building brand equity through women’s cricket.

By Shamita Islur
Feb 04, 2026 09:00 IST 7 Min read
Joy Personal Care UP WarriorzIndustry Updates
Joy Personal Care joins UP Warriorz as multi-year associate sponsor
By Social Samosa
Dec 09, 2025 17:40 IST 2 Min read
Joy Personal Care IPLMarketing Shorts
Joy Personal Care’s IPL Playbook
By Sneha Medda
May 30, 2025 10:00 IST 5 Min read
Webenza Wins Digital Creative Mandate for Joy Personal CareIndustry Updates
Webenza takes charge of Joy Personal Care’s digital creative mandate
By Social Samosa
Mar 13, 2025 15:39 IST 2 Min read
Joy Personal CareIndustry Updates
Joy Personal Care onboards Shah Rukh Khan as its brand ambassador
By Social Samosa
Mar 12, 2024 16:59 IST 2 Min read
Sanya Malhotra Industry Updates
Joy Personal Care appoints Sanya Malhotra as brand ambassador
By Social Samosa
Nov 30, 2023 08:00 IST 2 Min read
BC Web WiseIndustry Updates
BC Web Wise wins digital creative mandate for Joy Personal Care
By Social Samosa
Sep 25, 2023 14:15 IST 2 Min read
Poulomi Roy RSH GlobalInterviews
#TheSocialCMO Need for visibility shouldn't direct brand communication in difficult times: Poulomi Roy, RSH Global
By Sneha Yadav
May 10, 2021 06:48 IST 10 Min read
social media campaignsCampaign Spot
Social Media Campaigns Round Up ft. Republic Day campaigns, The Punishing Signal & more
By Social Samosa
Jan 31, 2020 12:48 IST 2 Min read
Grapes DigitalIndustry Updates
Grapes Digital wins the digital mandate of Joy personal care & X-men
By Social Samosa
Mar 01, 2019 12:05 IST 2 Min read
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